I never realized how much thought and skill goes into creating different fonts. It was very interesting to have a lesson on typography. I had no idea how something as simple as a type of font, could give a sense of emotion, and a sense of change to how an advertisment can be portrayed. It was very interesting to learn the patterns arranged by type, and theerms of each individual element. Seeing the different examples that Professor Warwick showed us was very appealing.
Advertisement 1: 30 Days of Night ( Found at http://www.best-horror-movies.com/image-files/30-days-of-night-horror-movie-poster.jpg, October 2008)
This movie is a horror film. The font chosen for this particular poster has rough edges that cut off the letters on the ends. The font is choppy, rigid and gives the poster a "creepy" feel. For a horror movie, you do not want a font that has smooth lines and gives the poster a nice clean look. Instead you want the font to give across the same message as the movie poster would. This type of font chosen, gives this poster a feel of danger and discomfort. The center on of the "0" has a dot in the middle, which could be interpreted as an eye, staring out at the viewer.
Advertisement 2: Fun Dip (Found at http://www.candy.org/fundiplarge.jpg , October 2008)
When looking at the packaging of Fun Dip the big, bold, white letters stand out over the busy background. The choice of a bold font with smooth straight edges is a good effect for the candy. This type of candy consists of a rounded candy stick that is used to dip into a variety of different flavoured sugars and eaten. The rounded edges of the words, reflects what type of can is within the packaging. The font is simple, yet it is fun and works well for the young demographic this product strives to appeal to. Young children would see this packaging, and the font would stand out, grabbing their attention as they walk buy. This font is definitely a good choice for this product, as it is fun, smooth and enjoyable, similar to the candy it is advertising. 
Advertisement 3: Ice Age (Found at http://www.popartuk.com/g/l/lgfp1623+scrat-the-squirrel-rat-ice-age-2-poster.jpg, October 2008)
The font used for this movie poster is a perfect choice. The movie is a story arctic animals living in the Ice Age. At first glance, the blocks of white lettering is very "eye grabbing." The lettering chosen represents blocks of ice and snow which is relevant to what the movie is about. The sqaure and curved edges and thinkness of the letters gives a heavy feel, as the words actually are ice blocks shaven out into letters. The lines of the font as not perfectly straight to resemble to mountains of ice surrounding the bottom of the frame.
Advertisement 3: Ice Age (Found at http://www.popartuk.com/g/l/lgfp1623+scrat-the-squirrel-rat-ice-age-2-poster.jpg, October 2008)
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